Optimizing your social media strategy to draw more traffic to your website is one of the most cost effective marketing strategies. With over 1 billion active users on Facebook you have the chance to market your brand.

Facebook has plenty of features that you integrate with your website. It can help to think of Facebook as a directory for just about any kind of content. Users can share, promote and interact with their favorite brands. This article has some tips on ways webmasters can leverage the power of Facebook.

Create a Facebook Page

The first thing you need to do is create a page on Facebook for your site.You can do this yourself of hire someone to create/manage your page for you. Even hiring one person to curate the page offers great ROI potential. Choose to make your page for a company, organization or institution, artist, public figure ect. Whatever you choose make sure that you pick an appropriate category to reach your target audience.As long as you publish interesting and useful content to your audience you will be able to draw traffic to your site.

Things to put on your site in the “Info” section:

  • Location
  • Philosophy, Values, Mission Objective ect.
  • An overview of your services or products
  • A description of the content you post
  • Official company email address and phone number
  • Official company URL
  • At least one photo
  • Your Logo

Linking to your site

Create interesting content. Grab people’s attention by optimizing your posts. This involves creating short SEO friendly titles to grab attention. Keep the title shorter than 8 characters, and try to invoke curiosity in the reader. Adding interesting summaries, images, video or audio is also a good idea. Facebook now supports GIFs as well if you want to create interesting animations. Also make sure to link your website to Facebook with a social media widget.

Keep the following in mind when you are interacting with users on Facebook:

Reward Users. The biggest asset of having a Facebook page is your followers. Sometimes the most valuable resource you have will be users who like your page. Offering prizes or perks to these helpful guests can encourage them to continue being helpful.

Stay Involved. It’s important to be active and make regular contributions on the network. Sharing your thoughts and opinions will allow you to connect with users, helping your page gain acceptance and authority.

Be Real.Be authentic, you can’t really fake this on Facebook or you will lose all credibility. Social media users can be a tough audience. Have you ever read some of the comments on YouTube? To avoid being lynched in the court of public opinion, respect the rules of any communities you are a part of and take some time to get to know them.

Make a Plan. Don’t just make a page and start randomly employing different ideas. Carefully craft your strategy. It can be hard to repair any damage you do to your brand from an unsuccessful social media campaign.

Marketing your website on Facebook can be very lucrative as long as you are diligent and come up with a sound strategy. You can measure your websites traffic before, during and after you employ your Facebook strategy to judge the results. After you have some data you can adjust your actions accordingly.